The founder of Premier Motorsport have extensive experience in motorsport management and promotion that span 30 years. They have been directly involved or were fully responsible for the following events and championships:
INTERNATIONAL
• South African Formula One Grand Prix
• South African MotoGP Event
• South African World SBK Championship
• Paris-Le Cap Marathon Rally
• Rotax Max World Karting Finals
• Volvo Around the World Yacht Race
• Pirelli P Zero Nero Global Launch
• Mercedes-Benz SLR McLaren Global Media Launch
• Altech F1x2 South African Grand Prix
• FIM World Motocross GP Sun City
• Grand Prix Masters Series
• Secured Jaguar South Africa as a founding partner to Cape Town city Formula E bid.
NATIONAL
• Vodacom Power Tour - South Africa’s Premier Circuit Racing Roadshow
• Bridgestone Autoquip Power Karts Series
• Sahara Production Car Championship
• South African Superbike Championship
• Numerous Car Launches for Major Motor Manufacturers
• Motorsport Development Fund – National Lottery Funded Project
• Launch of MINI car brand in South Africa – MINI Nation
• Durban Street Race Circuit and Event
• Reach For a Dream charity events.
• Festival of Motoring Supercar Zone
• Volkswagen Celebrity Race
• Corporate experience days for Cell C and DHL
SERVICES
• Promotional Campaigns
• Online Marketing and Social Campaigns
• International Driver Appearances
• Event Creation and Management
• Sponsorship Management and Negotiation
• Event Logistics
• Broadcasting Rights Acquisition and sales
• Public Relations and Management
• Experiential and Mobile Marketing
• International Show Car Campaigns
• Sponsorship Procurement
• Creative Services and Collateral Development
• Government Fundraising and Endorsements
• Full Commercialization of Events and Incentives
