Building value around motorsport.
PSE stages and promotes motorsport events, procures and manages sponsorships, and creates valuable commercial opportunities around the sport.
A more professional, commercially sustainable industry.
PSE works to advance motor racing in South Africa towards an international standard through major motorsport and motoring platforms.
By connecting sporting ambition with sound commercial thinking, we help unlock local and international opportunities for events, brands and partners.
Dave McGregor
Affectionately known as “Mr Motorsport” in South Africa, Dave has been involved in the sport since the early 1980s.
Across a career spanning major circuits, international grands prix, national racing series, rallies and automotive events, Dave has developed exceptional practical motorsport experience.
As founder and director of Premier Sport and Entertainment, he brings that knowledge to every PSE mandate.