Event Creation & Management
Original concepts, detailed planning and disciplined event delivery.
Premier Sport and Entertainment
Motorsport.
Managed for impact.
PSE Group creates, stages and commercialises high-performance sporting and motoring platforms for brands, agencies, rights holders and public-sector partners.
Specialist expertise
Where sporting spectacle meets commercial strategy.
Motorsport is a powerful platform for attention, engagement and brand growth—but unlocking that value takes specialist knowledge.
PSE combines event management, sponsorship, marketing, logistics and commercial expertise to transform ambitious concepts into professionally managed experiences.
On the track. Behind the scenes. In the marketplace.
What we do
End-to-end capability. One experienced team.
PSE supports the full lifecycle of a motorsport or motoring project—from concept and commercial strategy to delivery.
Sponsorship & Commercialisation
Sponsorship procurement, negotiation, management and the commercialisation of events.
Brand Experience & Promotion
Promotional campaigns, experiential activations, mobile marketing and international show-car programmes.
Rights, Media & Communications
Broadcasting rights, public relations, digital marketing and creative services.
Proven experience
A track record built at every level of the sport.
South African Formula One Grand Prix
South African MotoGP Event
South African World SBK Championship
Paris–Le Cap Marathon Rally
Mercedes-Benz SLR McLaren Global Media Launch
Vodacom Power Tour
Leadership
Experience forged in the sport.
Founder and Director Dave McGregor—widely known as “Mr Motorsport” in South Africa—has worked in motorsport since the early 1980s.
His career includes leadership of Kyalami Grand Prix Circuit and responsibility for some of South Africa’s most significant motorsport events.
Meet Dave McGregorStart a conversation